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Thinking about a Veblen Index, companies that maximize the theory of the leisure class such as Google, Facebook, Twitter, eBay etc. In essence, these companies are middlemen, they don't really make anything (physical goods), they don't have any inventory, but they facilitate transactions like nobody else.
Companies that maximize middleman transactions.
The alternative is a Veblen Index that looks at companies that make "Veblen goods" or luxury goods.