I'm not a chocolate connoisseur either.
As we're nearing Valentine's Day here are my favorites:
- Neuhaus (belgian chocolates)
- Joseph Schmidt* (founded in SF but now owned by Hershey's)
- Recchiuiti* (based in San Francisco)
- MarieBelle (based in New York) – expensive, killer hot chocolate though
But, I usually just eat slivers of the big baking chocolate bars
* Part of the Eatwell Ecosystem