How we got from zero to tens of millions of users for Firefox is through having a great product and telling a great story that had lots and lots of sub-plots. We took photographs, talked to people, had everyone pass on those stories, and let people become part of the story too. We didn't do any marketing — we just had good stories to share.
What stories do we want to tell about Firefox/Mozilla this year? How about:
- How we will come together to build Firefox 2.0, our next generation browser
- How we'll bring the world even closer with making Firefox available to more countries/languages, to even more people – in China, Japan, India, Brazil, Mexico, Israel, Iraq, etc.
- How we'll continue to drive cool new Web 2.0 companies build next generation Web applications
- How we collaborate on such a complex product. We're shipping software not just talking about it. And shipping software is hard.
The Firefox versus IE 7 is a bad story, we shouldn't be part of that story at all. Doing so will take us away from telling other stories…like the time we were wrapping up localization for Firefox 1.5 for the China release. We were scrambling to get something translated, trying to find our contact in China and he was no where to be found. At the last minute, he popped up, translated the text for us and explained that he was away because his was wife had just "borned" a baby. There's always difficulty in coordinating with China because of the time difference nevermind that the localization effort there is volunteer-based. There was such a time crunch, we were scrambling, and as soon as we heard what was going on, well clearly what our volunteer in China was doing was more important.
Anyway, there are more stories to tell. Perhaps a story on our localization team in China, what got them started, what their motivations are, and what the Internet climate is in China or in another part of the world where we have localization teams.