|Product Name: Internet
Explorer 7 for Windows XP SP 2 and
|Company Name: Microsoft
description / Positioning statement:
"Microsoft Internet Explorer 7 is the world's
most popular web browser that's now more secure and easier to use."
- IE 7 is going to confuse a
good % of their users. IE 7 team went overboard in
the user interface as well as adding complexity with new features
- Some of the problems include:
- Keeping the location bar fixed at the top of the
browser. (done for security reasons, questionable benefit)
- Removing the File menu by default and hiding the Links
- The "command bar" buttons are strangely placed on the
right side of the screen.
- MSFT split the location of the buttons with some on the
left side of the location bar and others on the right side.
- MSFT has introduced a floating sidebar for Favorites,
Feeds, and History. Not clear why.
- MSFT is introducing several new concepts that users
have to grasp including anti-phishing, RSS/Feeds, and tabbed
browsing/tabbed browsing features and prefs.
- Status bar has buttons that appear and disappear:
pop-up blocker, add-ons, security, p3p, and anti-phishing settings.
- Internet Explorer 7 is a catch up release
in responses to the
popularity of Firefox.
If it were not for Firefox, there would have been no impetus for
Microsoft to have upgraded Internet Explorer (at least in a significant
- Main Marketing Themes: new
features (primarily tabbed browsing and anti-phishing), simplicity, and
- MSIE 7 has become a big part of Windows Vista marketing,
mainly since there's not much to be excited about with Windows Vista.
- Target platforms:
MSIE 7 targeted at Windows XP SP2 users and Window Vista users only and
will not be
provided to Windows 2000 users.
- MSIE 7 gives MSFT the opportunity to "break" sites and web
applications to an extent. Wholesale "breakage" will not be tolerated.
(IE 7 Beta 3)
- MSIE 7 will include many of the same features of Firefox
- Tabbed browsing
- on by default, also incl. bookmarking of group
of tabs, setting a group of tabs as home page, tab overflow as a drop
down list. (can also turn
tabbed browsing off).
- Search bar and
simplified UI - Search
bar defaults to default provider in IE 6 or Windows Live.com.
providers in the drop down list is tbd. Search bar also lets
'Find in page'. IE 7 allows management of search engine
format for search provider files is using Open Search specifications.
- Anti-Phishing -
quasi-on by default. Feature was developed internally using
client side detection plus server-side list provided by Phish Report (need to verify,
list is likely from a combination of sources).
Feature is surfaced in the location bar, status bar, and Tools
This feature does not work 100% of the time, not sure what % of time
this feature will work given the nature of phishing.
- Feed viewer -
similar to Safari, detects RSS and Atom feeds, allows filtering and
sorting of feeds
- Note: improve for Firefox 3
- MSIE 7 improvements over IE 6
- Print Preview -
introduced in IE 5.5, much improved, includes shrink to fit, adjustment
of margins, thumbnail view of pages
- Note: improve for Firefox 3. Printing overall for
Firefox needs to be improved. IE 7 matches Firefox printing
functionality but printing in Firefox hasn't been touched in a long
- Pop-up blocking -
introduced in IE 6 XP SP2, not clear on % block of popups and overall
- Image Resizing -
Image resizing has been simplified to match Firefox, no more toolbar
just a simple magnification toggle
- Add-ons Management
- Improved web site and management for Add-ons. Still confusing
however in the amount of information presented to the user.
- MSIE 7 will include these features over Firefox:
- Tabbed browsing -
a) Expose feature. b) Intro to
tabbed browsing on first open of tab. See about:Tabs.
Minor/questionable improvements over Firefox.
- Page Zoom:
IE 7 allows for full page zoom, images + text. This feature is
surfaced in the status bar and page zooms by 125% and 150% (and then
back to 100%) on selection of page zoom.
- Note: improve for Firefox 3
- Security - IE 7
for Windows Vista (need to learn more about this, some sort of sandbox
- Internet Explorer Administration Kit
- IE 7 focuses on providing a browser for enterprise
users. While Firefox does include enterprise features and
enterprise grade security features, Firefox can improve in this
- MSIE 7 will not include these features
- No Desktop search bundling, no ad blocking or other image
features, no new version of Outlook Express. Outlook Express is
now Windows Mail. No Parental controls, feature to be included in OS
controls are becoming an OS feature)
- No improvements to download management, No peer to peer
- No further MSN Messenger integration, no further Windows
Media player integration, no MSN or web service integration e.g.
- The goals for IE 7 are:
a) to sell Windows Vista, b) improve perceptions around IE
7 security for consumers and enterprise, c) stem the tide of declining
browser market share from Firefox, Opera, and Safari. IE 7 does
not seem to be optimized for generating revenue. Microsoft could
do much more than just programming the Search bar in IE 7.
- IE team's primary goal is
to make IE 7 more secure and they've done a good job of securing
the product and including features such as anti-phishing, improvements
to Add-ons manager, and pop-up blocking.
- Others including AOL, Symantec, Opera, open source
advocates will say that IE will not have done
enough (read: users need to buy our products).
- They have an "extension" add-on mechanism that provides
great features but also opens IE up for exploits. Google Toolbar,
Yahoo Toolbar, etc help keep Internet Explorer in people's hands.
- IE 7 will get share immediately as an upgrade to MSIE
6.0 through Windows Update and as the default browser for Vista. IE 7 should not take away share from
Firefox 1.5. Microsoft is not including any features to
migrate or lure Firefox users back to IE e.g. no mention of Firefox in
documentation, no Firefox import tools, etc.
- IE 7 can expect at least one severe vulnerability (or
exploit) within 0-2 months to be found outside the company.
Mozilla must continue to include features that makes sense, keep
Firefox focused on being the best browser for delivering web sites and
applications (meaning limiting features to distract users from
interacting w/ web sites/applications), and not fall into a feature war
trap w/ Microsoft.
- MSFT is essentially copying every feature in Firefox 1.0
namely tabbed browsing, feed integration, add-ons web site and manager,
search engine and search engine list site, simplification of user
interface. It's clear they've tried to copy all of Firefox
features but they're coming up short in terms of fit and polish.
Further, Mozilla has moved on to Firefox 1.5, 2, and already working on
- MSFT is leaving much of their
users out in the cold (Windows 2000 users and lower) since IE 7 will
only work on Windows XP SP 2 and Vista. Not to mention no
solution for Mac OS X
(and to a lesser degree Linux).
- MSFT's Add-ons aren't new nor are they compelling.
Top IE 7 Add-ons include Google and Yahoo! Toolbars, AdAware, SpyBot,
- You will always lose a feature war with Microsoft.
Microsoft has incentive to add features and they do so but they also do
so very poorly e.g. Content Advisor, P3P, Security Zones, and
Anti-phishing - all features in IE 7 that are confusing and
Microsoft has several trump cards: 1) bundling IE with the operating
system and Windows Update, 2) optimizing web sites they own and partner
web sites to IE 7 or locking sites out all together, 3) deeper
integration w/ Windows Media player, Messenger, other MSFT apps.
MSFT has already played the bundling card. To maintain IE's
dominance, they must and will optimize their web sites and applications
as well as other partner's applications to work better or only in
IE. MSFT has already done this with the new Windows Mail beta and
with the MTV web site. While MSFT has not done deeper integration
w/ WMP or Messenger, look for them to do so in the next version of
- What's the strategy for Active X?
- What's next after IE 7, IE 8 in 2007?
Windows Vista, Windows XP SP2
Memory: 32 MB of RAM
minimum (doesn't sound right but this is what they published)
Full install size: 12 MB
|Download Size: Has
not mattered in the past. Mostly
distributed via OEM and OS sales, and Windows Update.
|Top 5 key features (what about this product
sets it apart from others in its category)
IE 7's top five are tabs, printing, rss feeds, search, and security
What should be the top 5 key
features in Internet Explorer 7:
of some the good features in Internet Explorer 6.0 XP SP 2 and earlier:
- Security settings changes, anti-phishing
- Tabbed browsing
- RSS/Feeds integration
- International Doman Names Support (huge win for countries,
and domain registrars)
- Best features are other people's add-ons like the Google or
- SP2 : Pop-up blocker, Information bar, Add-on manager
- SP2: dropped features like link to Related Links, Windows
Media bar/HTML bar
- 6.0: Image resizing, P3P (tough to grok for end
users), Print Preview enhancements (intro'd in 5.5)
support (need help here to complete)
- UAAG (accessibility standards): good
- CSS support
- supports been improved, but still not as good as Firefox,
- SSL 2.0 has been dropped in favor of SSL 3.0 (same
as in Firefox 2)
- Quirks Mode: There are 3 levels? Standards, IE 6 quirks,
(looks like an IE 6 quirks mode has been added?)
- data urls: no support in IE 7
- MathML support: IE 7 doesn't and probably won't support
- OpenType support: will improve (not supported in
- P3P is supported (Mozilla has some support but real world
use/value is questionable)
- PNG support: will see alpha transparency finally in IE 7
- SVG support: probably won't support natively (partial
support in Firefox 1.5+)
- XForms support: not in IE 7
- XBL or XUL support: not in IE 7 or ever
- HTML, HTTP, XML, XSLT: ok
|Current Languages: English, Arabic, Finnish,
German, and Japanese
Expected Languages for final release: English, Japanese, French,
Spanish, Italian, Dutch, Swedish, Danish, Norwegian, Finnish,
Traditional Chinese, Simplified Chinese, Korean, Brazilian Portuguese
|Character Set support: Roman languages,
Japanese, Chinese, Hebrew, Arabic, more.
- Sales of operating system, tools, productivity, and server
- Advertising (search and content), drives users to MSN.com
and Windows Live.com
- rough estimate: 300MM active users, 70-75% of the global
Web browser market
|Date of most
Last patch update .
Last official release was August 4, 2004, IE 6.0 XP SP 2.
IE 7 Beta 1: July 27, 2005
IE 7 Beta 2: January 31, 2006, refreshed in March 20, 2006
IE 7 Beta 3: July 21, 2006
IE 7 final release: tbd
Note: Increased focus on
IE 7 development was announced at RSA in Feb 2005.
support offerings: Tied to OS/OEM support or volume licensing
support. Also provides $35
for email, chat, or phone support per incident. "Advanced"
support is $245 per incident. Provides users with a feedback
Talkbalk like system. Newsgroups, support center, knowledge base,
Tech Browser comparison Firefox 2, IE 7, Opera 9