The Devil’s Key
Corporate e-mail can be a vast wasteland, but there’s one email function that Jamie Barnett calls the devil’s key — the dreaded ‘reply all.’
Corporate e-mail is a funny thing. Sure, it’s the stuff of great ideas delivered with speed, but it’s also the domain of hopeless misunderstandings, shots across the bow, and somehow absolves us of the decorum required in face-to-face communications.
While volume and grammar are oft-cited grievances, my grumble is about ‘reply all.’ ‘Reply all’ is the devil’s key.
Lanikai beach is on the East side of Oahu, in Lanikai and near Kailua (which is where the Obamas like to stay when they visit Hawaii). You can walk up to Kailua beach for more action where there’s windsurfing, kite surfing, and kayak rentals. What’s interesting is that they’re not crowded at all, probably because the towns of Kailua and Lanikai are a bit far from Honolulu and they’re small sleepy towns, more local than tourist area.
The water is very clear, warm, and it’s a very swimmable beach. The sand is white to light tan and soft. The beaches are easy to access, and stores are near enough for some coffee, snow cones, or sun block.
I like to think that part of the reason we’re going with Lanikai and beach themes is that it’s aligned to how we’re thinking about the Thunderbird email client. We want to make Thunderbird run so efficiently that people spend more time on the beach than in their email. Sounds good to me.
Note: this is a draft icon rendering for the Thunderbird 3 icon.
Keep the feedback coming in, they’ve been extremely helpful and we’re doing our best to incorporate your suggestions.
Please click on the image to see the large file. In this version we have the different sizes. The majority of people will view Thunderbird on a daily basis with the smaller sized icons. The larger icons will be displayed more on the web site, posters, and other promotional items like t-shirts.
Changes in this version:
Uppermost right wing feathers are rounded to match the other side.
Second row of feathers on the left wing slightly pointed.
Based on feedback, we’re choosing the white envelope with no seal.
Short answer, yes. You didn’t even need to say “pretty please”.
We’re beginning the work to update the Thunderbird icon. We really like how the Firefox icon turned out, and we’ll be working with the folks at Icon Factory so we can be consistent.
I’ve been impressed with how Alex Faaborg has led the charge with the Firefox Icon refresh, his vision, and his ability to communicate and work with everybody. We’re working with Alex as well, he’s got a great eye, and we’re lucky.
As I understand, it’s going to be fast and furious in terms of the design and feedback loop the next couple weeks. I’ll be posting a final creative brief before we get started, and happy to take feedback on it now. I’ll be posting the iterations and calling for feedback as soon as I get them.
It would be great if all feedback can be done as comments to these blog posts as opposed to direct emails to me.