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September 16, 2008

video ads audit

Tags: Web — 8:28 am Comments (0)

*draft* + continuous update

I’m interested in what video providers are doing in terms of their online advertising.  Currently it’s all over the map as to when ads are displayed (before, after, during a stream, inserted in, or with ad content around the video), and duration 5, 15, 30 second ads.

  • YouTube
  • Yahoo!
  • AOL Video
  • Microsoft
  • CNN
  • ESPN
  • ABC News
  • CBS News
  • NBC News

Others

  • Daily Show
  • TMZ
  • UFC
  • Funnyordie

Top Video Enablers

  • YouTube
  • Hulu – 30 second ads, before video; inline video ads, surround ads;
  • Brightcove
  • Metacafe
  • Vimeo
  • Revver
  • tbd


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